Zero Motorcycles 2014 Model Line
Zero Motorcycles Delivers 2014 Model Line with up to 171 Miles Range and a Model with 106 Ft-Lbs Torque
Stylishly Refined Electric Motorcycle Lineup to Arrive in Dealerships January 2014
SANTA CRUZ, Calif. – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced its 2014 model line which features a new Z-Force® Power Tank accessory that allows riders to travel up to 171 miles in the city or 88 miles on the highway. Providing customers with the unique ability to increase energy storage capacity during or after purchase, the Power Tank can be added to any 2014 Zero S or Zero DS model. The company also announced a new “R” configuration of their award winning Zero S model that offers riders 56% higher torque and 24% more power. Available in a new deep red color, the Zero SR offers riders 106 ft-lbs of torque through a wide power band and does 0-60mph in 3.3 seconds using Zero’s highly efficient direct drive system. The Zero SR, as well as the entire lineup, includes improved suspension, well-integrated new design elements and a sleek new dash.
"For 2014 we focused on evolving the features that customers appreciate most while also providing more value. The results include impressive options for increased range and improved performance at more competitive price points than ever before,” said Richard Walker, CEO of Zero Motorcycles. “Additionally we are excited to announce five year standard power pack warranties for every new model that cover up to 100,000 miles. As always, we invite consumers to discover the thrill of riding a Zero by contacting an authorized dealer to sign up for a test ride or to place an order. The new lineup arrives in January."
A signal that the technology has matured, the latest California built electric motorcycle line represents an evolution of an already cutting edge product line and uses the same core Z-Force® technology as last year’s models. The new features of the 2014 model line largely revolve around refining general motorcycle componentry and design. The suspension of every model has been upgraded with more robust 43mm front forks and a completely reworked rear shock. The front forks of each motorcycle are now connected with wider triple clamps that are seamlessly integrated into the bodywork and front headlights. Facing the rider, an entirely new dash with a high contrast and cool- blue backlit LCD screen lists out useful riding information and motorcycle statistics. The display also indicates to the rider whether they are in the “eco,” “sport,” or the new “custom” riding mode. Using new right hand switch gear, riders can toggle between the different performance profiles. They can also set the custom performance profile using the Zero Motorcycles app, which now supports English, German, French, Spanish and Dutch.
After conducting market research and listening to customers, Zero has chosen to refine the consumer product line to three core models: the Zero S, Zero DS and Zero FX. The intent of this approach is to put more time and effort into perfecting the motorcycle experience that customers value most, while also providing even more value in each model. Riders will see and feel some of the difference this makes immediately with newly designed bodywork elements, neatly integrated componentry, improved braking and better handling on account of increased torsional rigidity in the chassis. As a result of the refined model offerings, the price of the Zero S and Zero DS models have actually come down by around $1,000 as compared against the 2013 lineup.
"The 2014 model line is engineered around our guiding principle of sophisticated simplicity,” said Abe Askenazi, CTO of Zero Motorcycles. “Driven by the powersports industry’s most advanced electric powertrain, each model delivers a thrilling experience that distills riding into its most enjoyable elements, while virtually eliminating all routine powertrain maintenance and peripheral distractions. Customers will be thrilled with the performance, quality and refinement that each model has to offer."
There are a number of new design elements on each model that range from large and eye-catching to merely refined and subtle. The Zero S and Zero DS now feature an aerodynamic chin fairing that funnels air into the powertrain to provide additional air-cooling. Projector beam headlights illuminate the road for the Zero FX and are housed in aggressive black bodywork that beautifully ties into Zero’s new dash. The Zero FX also features a new seat that provides a passenger area and owners can purchase passenger pegs as an aftermarket accessory. Overall, every component is designed with purpose and to create the riding experience of a premium electric motorcycle that is designed to thrill.
About the Z-Force® Powertrain
About Zero Motorcycles Fleet Products
Pricing information: Each Zero Motorcycles model is 100% electric and, as a result, may qualify to receive government rebates or credits. Zero sells its motorcycles through authorized dealerships. Each motorcycle comes with a standard two-year warranty. In addition, Zero offers an industry best 5 year / 100,000 mile warranty* on the power pack of all 2014 Zero S and Zero DS models and a 5 year / 50,000 mile warranty* on the power pack of the Zero FX. Initial deliveries will commence in January for North America and in March for Europe. Authorized dealers will begin accepting orders on November 5th from consumers who would like to secure a 2014 model.
covers manufacturer defects in the power pack and degradation beyond
expected parameters. Details will be made available online.
AMA Pro Flat Track 2014 Schedule Available
Check out the 2014 AMA Pro Flat Track schedule for the race near you.
AMA Pro Racing is pleased to announce the complete AMA Pro Flat Track schedule for the upcoming 2014 season; an agenda that includes 16 rounds featuring non-stop entertainment and thrilling motorcycle racing action from the AMA Pro Grand National Championship (GNC) and AMA Pro Singles classes.
"We're excited to be announcing the 2014 AMA Pro Flat Track schedule today," said Michael Gentry, Chief Operating Officer of AMA Pro Racing. "AMA Pro Flat Track is America's original extreme sport, and we're looking forward to watching our riders thrill crowds across the country during another action-packed season of racing in 2014."
Of the 16 races scheduled as part of the 2014 AMA Pro Flat Track calendar, the GNC Expert Singles will compete at four of the rounds, broken down into two Short Tracks and two TTs, while the thundering GNC Expert Twins will contest the remaining 12 rounds, consisting of six Half-Mile and six Mile tracks. Fans can also expect to watch the sport's finest up-and-coming talent battle for fame and glory in Pro Singles races at the majority of the events.
On March 13 and 14, 2014, DAYTONA Flat Track will once again play host to the AMA Pro Flat Track opener as the series kicks off the 2014 season with a doubleheader on the quarter-mile lime rock track located just outside Daytona International Speedway's west banking. At the 2013 season opener in Daytona Beach, Fla., fans witnessed four riders claim their first career victories at the professional level in dramatic fashion.
Next up, the series will make its first annual stop in Springfield, Ill. for the Springfield Mile on May 25, 2014 and will return again to the legendary venue on August 31, 2014 for the second go-around. Last season, Brandon Robinson made his money at Springfield, earning two convincing victories in a crucial late-season doubleheader weekend.
The series will head to Knoxville Raceway in Knoxville, Iowa on June 15, 2014 for Round 4. Kenny Coolbeth earned a split-second victory at the Knoxville Half-Mile in 2012 over then defending champion Jake Johnson. After taking a break from the Marion County venue in 2013, the series is scheduled to return to Knoxville Raceway in 2014 to run in conjunction with the World of Outlaws STP Sprint Car Series and provide the same exhilarating action that it does everywhere else.
Round 5 of AMA Pro Flat Track will take place at the Allen County Fairgrounds in Lima, Ohio for the Lima Half-Mile on June 28, 2014. Dating back to 1984, AMA Pro Flat Track has made the trek to Lima to take on the pea-gravel circuit and the 2014 event should be another weekend filled with exciting racing.
It wouldn't be a normal 4th of July weekend without AMA Pro Flat Track racing in Hagerstown, Md. The series is set to roll out the thundering twin-cylinder motorcycles on July 5, 2014 at Hagerstown Speedway for the Hagerstown Half-Mile. Eventual 2013 Grand National Champion Brad Baker earned his first win at the GNC Expert level at Hagerstown last season and will look to have similar success following America's Independence Day in 2014.
The first west coast tour begins on July 19, 2014 with a Half-Mile event at Grays Harbor Raceway in Elma, Wash. The venue will serve as the first time that AMA Pro Flat Track tires will have touched this particular soil and the event will be hosted by a new promoter.
On July 26, 2014, the series will make its second west coast appearance at the famous Sacramento Mile in Sacramento, Calif. Last season, Bryan Smith recorded his first of two wins on the year at the Cal Expo and the Flint, Mich. product will look to continue his success on mile-long tracks when the series returns to Sacramento in 2014.
The first TT event will take place at Castle Rock Race Park in Castle Rock, Wash. for the Castle Rock TT on August 2, 2014. Jeffrey Carver recorded his lone win of the season last year in AMA Pro Expert Singles competition as he crossed the stripe a little over a second ahead of second-place finisher and 2012 Grand National Champion Jared Mees.
Next up, the series heads to Black Hills Speedway in Rapid City, S.D. for the Sturgis Half-Mile on August 5, 2014, run in conjunction with the largest annual bike rally in the United States. Hundreds of thousands of motorcycle enthusiasts will flock to the 74th Annual Sturgis Motorcycle Rally and the timing couldn't be any better with the Grand National Championship coming to town in the midst of all the excitement.
The Indy Mile at the Indiana State Fairgrounds in Indianapolis, Ind., returns to the 2014 schedule on August 8, 2014 and the event will once again coincide with both the Indiana State Fair and MotoGP's state-side return for the Red Bull Indianapolis GP at Indianapolis Motor Speedway.
Next up is the second and final TT of the season, and the granddaddy of them all, scheduled for August 17, 2014 at Peoria Race Park in Peoria, Ill. Henry Wiles has owned the Peoria TT for nearly an entire decade and he will look to collect his 10th win at the Midwest venue next season. The Peoria TT has been a staple on the Grand National circuit since 1947 and still packs the hillsides with spectators eager to watch the high-flying singles takes to the track.
After a successful inauguration to the Grand National scene last season, Colonial Downs will host
Round 13 of the AMA Pro Flat Track schedule on August 23, 2014. The 1.25 mile-long circuit, located in New Kent, Va., measures in as the largest track on the schedule and will surely provide for some thrilling racing action.
Following the second Springfield Mile event on Labor Day weekend, the season wraps up with two final bouts on the west coast with the Santa Rosa Mile in Santa Rosa, Calif. on September 28, 2014 and the Flat Track Season Finale on October 11, 2014 at the LA County Fairplex in Pomona, Calif. These two races proved to be critical at the tail-end of last season, as Brad Baker, Bryan Smith and Brandon Robinson were neck-and-neck going down the homestretch of 2013. In the end it was Baker who sealed the final victory at Pomona to cap off an amazing season and capture the coveted No. 1 plate.
Complete 2014 AMA Pro Flat Track Schedule
1. March 13 - Daytona Flat Track I, Daytona Beach, Fla.
2. March 14 - Daytona Flat Track II, Daytona Beach, Fla.
3. May 25 - Springfield Mile I, Springfield, Ill.
4. June 15 - Knoxville Half-Mile, Knoxville, Iowa
5. June 28 - Lima Half-Mile, Lima, Ohio
6. July 5 - Hagerstown Half-Mile, Hagerstown, Md.
7. July 19 - Grays Harbor Half-Mile, Elma, Wash.
8. July 26 - Sacramento Mile, Sacramento, Calif.
9. August 2 - Castle Rock TT, Castle Rock, Wash.
10. August 5 - Sturgis Half-Mile, Rapid City, S.D.
11. August 8 - Indy Mile, Indianapolis, Ind.
12. August 17 - Peoria TT, Peoria, Ill.
13. August 23 - Colonial Downs Mile, New Kent, Va.
14. August 31 - Springfield Mile II, Springfield, Ill.
15. September 28 - Santa Rosa Mile, Santa Rosa, Calif.
16. October 11 - Flat Track Season Finale, Pomona, Calif.
Big Al Update
These Holidays are some of the best times of the year! Thanksgiving is a time to give Thanks to the Lord for all that we have. I'm not talking about how many Hot Rods you have or the money in your bank account, but the real things in life like our Family's and how many friends we have that we see a lot or only once in a while. In fact, when you are done reading this month's newsletter, go call a friend you haven't talked to for a while. Go visit a friend who may be housebound or in a facility. Christmas is a time to share our Happiness with those around us and New Years is a good time to plan the coming year. God Bless you all from Big Al and the Crew!
Next, I want to apologize to those of you who did not get my November Newsletter. There was some sort of problem with the E-mailing facility that I use and we tried 3 times and only some received the Newsletter. One of the most important part of the newsletter was Thanking the Veterans for all that they have done and given to keep this Great Wonderful Country of ours Free. Please respect their efforts by voting when the time comes and showing our men and women in uniform, Past and Present, proper respect. Thank You Veterans from Big Al & Crew.
Here in the North we have pretty much shut down with any outside events but there are many indoor shows and swap meets to attend and many Winter Blues Cruise gatherings to enjoy other Cruiser company. Make sure you Event is posted on Big Als List so people can attend. Contact information is listed at the bottom of the page.
Hey Gang, How would like a chance to get that ride of yours done over by Professionals at half the cast? Gurney Productions of whom is behind Duck Dynasty , Shark Week and other productions is looking for some vehicles to do a complete Showroom rebuild on! Yours could be one of them! All of the Information is on Big Als List in the Wanted Pages. Check it out now and get your application in early, You just might be one of the Lucky Ones! ---more info---
Shows - Cruise-Ins - Swap Meets
The 40th Anniversary Daytona Turkey Run at the Daytona International Speedway on Thanksgiving Weekend is a blast and runs from November 28 to December 1 with Cindy Williams, Bo Hopkins and Candy Clark from American Graffiti! ---more info---
The 54th Annual O'Reilly Autorama held at the George R. Brown Convention Center in Houston on Thanksgiving weekend has Gene Winfields Chop Shop, "Ol Skool Rodz", Hot Purrfect Angelz, Freestyle Stunts, Pinup Girl Contest, Shawn Michaels, Chris Jericho & Colby Cushman and runs from November 28 to December 1st. ---more info---
The 50th Annual Carl Caspers Charity Auto Show in Auburn Indiana also on Thanksgiving Weekend at the National Military History Center on November 30 and December 1. Duck Dynasty's Mountain Man, WWE Ted DiBiase and Sponge Bob will be present! ---more info---
The 27th Annual SuperSwap All Ford Event will be presented by the United Ford Owners at the Ohio Expo Center in Columbus, Ohio. This is the largest fall indoor all Ford meet in the United States! ---more info---
The Medina Indoor Swap Meet at the Medina County Community Center will be on January 5, 2014 ---more info---
The Starbird-Devlin Rod & Customs Charities Car Show will be held on January 17th to the 19th in Wichita Kansas. ---more info---
The DFW Swap Meet in Lone Star Park in Grand Prairie Texas will be held on January 24th & 25th. ---more info---
The 53rd Annual World of Wheels Car Show at the David Lawrence Convention Center in Pittsburgh, PA will be held on January 24th. to the 26th. with WWE Sheamus, Chris Jericho and Free Style Stunt Shows, Pinup Girls and Live Music. ---more info---
The 27th Annual Nifty Fifties All Makes Swap Meet will be held on January 26, at Autonation Ford in Westlake, Ohio on January 26th and is open to all! ---more info---
Vehicle registration is open for the 2014 Summit Racing Equipment I-X Piston Powered Auto-Rama including the "ALL NEW" South Hall Hot Rod Asylum. Get your application on line at www.ixpistonpoweredautorama.com or at Summit Racing Equipment in Tallmadge, Ohio!
The new South Hall Hot Rod Asylum will feature vehicles including cars, trucks and motorcycles that are Kustoms, Nostalgic Race Cars, and/or have a Nostalgic Appearance. Special awards will be given out, including the top "Straight Jacket" award, at the awards ceremony on Saturday. This area will also showcase the Devil's Row and the Dirty Dozen, of which all 12 vehicle owners in the Dirty Dozen will receive a collectible participant jacket. It will also be host to Rockabilly Bands throughout the weekend, which is one of the earliest styles of rock and roll music dating back to the early 1950s blending country & western and rhythm & blues, plus the Pin-Up Contest!
DO NOT WAIT IF YOU ARE PLANNING ON ENTERING YOUR VEHICLE INTO
THE SHOW. REGISTER TODAY!!!
By the way, don't forget on those crappy snowy days when you don't feel like doing anything but relaxing, get a snack or 2 and crank up the Pictures Gallery on Big Als List website. At last count, there are over 38,000 pictures posted from 2013 alone! Your car just may be in some of them! The boys have been out there snapping pictures until they are tired! ---Link-to-Pictures---
This is also a good time to look at the Car Corral, Classifieds and Wanted pages! There has been a lot of activity and you might sell something or find something you just can't live without! Also, if you see something posted that you know is sold, Please let me know so it can be removed! Remember, the only way I can remove something is if someone lets me know it is sold. ---Link-to-Homepage---
As you are making up your flyers for 2014 you can check for ideas on Big Als Website More Info I have made up several helpful pages for Car Shows, Cruise Ins, Swap Meets or any gathering. When you get your flyer made, be sure to send one to me for free posting! You can fill in the posting pages yourself and be sure of getting it correct! Submit Car Shows or Cruise Ins. ---add event forms---
If you need to change an existing event, please let me know by sending a note HERE
PS, if you wish to mail flyers, tickets or whatever, here is the information;
Motorcycle Show... Indian Motorcycles
Progressive International Motorcycle Show Tour
Progressive® International Motorcycle Shows®
For over 30 years, the Progressive® International Motorcycle Shows® have been the premiere winter refuge for over 600,000 powersports enthusiasts throughout the nation. All the latest models and accessories available for motorcycles, ATVs and scooters are on display from the industry's leading manufacturers from November to February in major consumer markets across the nation, along with seminars, action features and historic motorcycle displays.
Chopper Safety... More Accident Prone?
Chopper style motorcycles have long been popular with a very small underground sect of outlaws, hardcore bikers who owned nothing but two wheels and a bad attitude and a few people who wanted to imitate them.
With the success of shows like American Chopper, Biker Build-Off and the recent success of Count’s Kustoms, the chopper has been propelled into modern mainstream folklore and prompted thousands of people to get their own unique chopper.
This influx of new riders on these exotic, and sometimes cumbersome looking, motorcycles begs a question on safety, which we will look at, to be asked:
The very first consideration that should be given when it comes to motorcycle safety in general is that it is much more dangerous to ride any motorcycle versus driving a car. The IIHS has an endless stream of statistics that clearly show that it is more dangerous to ride a motorcycle:
l On a per mile basis, there are 30 times more deaths on motorcycles than in cars
l Deaths per year are increasing, the numbers have doubled from 1997 to 2011, while passenger cars are experiencing record lows
l In 2008, motorcycles accounted for 14% of all highway crash deaths, the highest ever percentage for this small demographic since statistics were kept on this
The Hurt Report, a somewhat dated survey from 1981, has even more data to consider. The three statistics above alone clearly show that motorcycles in general are much more dangerous than cars, but what about choppers?
The very notion of the chopper itself is conducive to further danger. The entire point of a chopper is to ‘chop’ off as much extraneous weight and add-ons as possible. Depending on the motorcycle in question, as many are very unique, this can include minimizing safety features to the bare minimum. Eliminating the front brake is a common chopper feature.
To look further at design factors, motorcycles commonly do not have traction control, anti-lock brakes (although this is changing) and only the Honda Gold Wing (a very un-chopper bike) has an airbag as an option. A true chopper style motorcycle would never have any of these non-required safety features, regardless of their inclusion in a factory setting.
A problem with most motorcycles that is exaggerated on choppers is a phenomenon known as ‘Speed Wobble.’ This happens when a motorcycle is traveling at higher speeds and the front wheel begins to wobble or shake. A chopper, with it’s extended front forks, can make this problem even worse. High quality design can lessen this problem.
The mentality of many who ride choppers is also a determining factor. To quote Hunter S. Thompson, speaking specifically on The Hell’s Angels that many chopper owners model themselves after:
"They shun even the minimum safety measures that most cyclists take for granted. You will never see a Hell's Angel wearing a crash helmet. Nor do they wear Brando-Dylan-style 'silver-studded phantom' leather jackets," and "anything safe, they want no part of."
The very idea of a chopper leads to it being less safe. Stripping off safety parts is all too common for home built choppers, with even more factory built models including the minimum amount of safety features. Combining this with a ‘devil may care’ attitude leads to choppers being more dangerous on average.
It can, of course, come down to the individual rider and the choices they make while riding. Conservative riding and using of all the safety features that are on it can greatly reduce the increased risk of riding a chopper.
Heavy Duty Wheel Set for the Strider Bike
Florida Hot Rods & Hogs Car and Bike Show 12/8/13
Join the fun at the largest single-day car and bike show in Florida
FT. MYERS, FL- On Sunday, December 8, 2013, Florida Hot Rods & Hogs Car and Bike Show will roll back into Charlotte Harbor Event & Conference Center in Punta Gorda, FL with the largest single-day car and bike show in Florida.
Fans of vintage vehicles, hot rods, trucks, drag and airboats, swamp buggies, and world-class bikes will enjoy the roarin’ engines, gleaming chrome and retro décor that will be on display from 9 am to 5 pm. Come and enjoy rare and highly desirable classic cars from a golden age or the velocity and ingenuity of motorcycle dream machines lining acres of Downtown Punta Gorda and the 45,230 square foot indoor exhibitor space at the Charlotte Harbor Event & Conference Center.
“The enthusiasm shown by young and old when they see cars and bikes on display is exciting,” says Florida Hot Rods & Hogs Founder, Tony Allen. “The show is my way of bringing back a little history and nostalgia of the classic cars built with tradition and the cycles that bring art to life on wheels.”
Everything motorsport will catch the eye of car enthusiasts and collectors alike. Patrons will feast their eyes and relive the Glory Days with Ford’s, Harley Davidson Knucklehead’s, Chevy’s, Corvette’s, Indian Motorcycles and much more!
This year’s automotive celebrity lineup for the event will include racecar driver Camee Edelbrock, My Classic Car host Dennis Gage and Barrett-Jackson Classic Car Auctioneers “Spanky” and Amy Assiter.
Camee Edelbrock is a third generation automotive enthusiast and racecar driver. She is the granddaughter of the famed Vic Edelbrock Sr. who raced across the dry lakes of SoCal in his 1932 Ford Roadster, setting a speed record of 121 mph right before WWII. She started racing on water skis in the sport of speed skiing where races typically ranged in length from 50 to 75 miles in the lakes and oceans of Southern California. From speed skiing, Edelbrock’s interests moved to offshore boat racing and finally road racing. After a course at Bondurant High-Performance Driving School, she raced vintage cars across the country in the growing sport of vintage road racing, and earned several awards while racing her 1966 Shelby Mustang, including the Tom Senter award at the Monterey Historics, presented by Ford Motor Co. for performance and presentation.
“Cars are in my blood,” Edelbrock says. “And I’m excited to get down there in December to see awesome cars and bikes. But I’m even more excited to share my story and my enthusiasm for speed with the people of Southwest Florida.”
My Classic Car host Dennis Gage will also roll into the Florida Hot Rods & Hogs Car and Bike Show! As the host of MAVTV’s My Classic Car, Gage travels the world soaking up classic car enthusiast’s stories and visiting everything from local cruise-ins to the most prestigious car shows in the world.
“I have the ultimate job! I get to travel the world, sample car culture and visit with classic car enthusiasts. So, I'm looking to getting down to Southwest Florida to see some cool cars and bikes, meet new people and share stories with them about America’s love affair with the automobile,” Gage says.
Last, but most certainly not least, another pair of car lovers joining the show is Amy and “Spanky” Assiter. The Assiter’s are celebrity stars from the Barrett-Jackson Classic Car Auction. “Spanky” has been in the auctioning business since he was a child, and for the last 16 years, he has served as the lead auctioneer at Barrett-Jackson Classic Car Auction, where cars like a 1966 Shelby Cobra 427 “Super Snake” went for $5.5 million. Amy Assiter has made a name for herself in the business, and she’s much more than just a pretty face. The petite and attractive woman calling out chants for Barrett-Jackson has the titles of Oklahoma State Auctioneers Association Rookie Champion and the Oklahoma State Reserve Champion under her auctioneer belt.
Live entertainment will unquestionably put the pedal to the metal with bands like including Big Engine, Straight from the Tap, Kettle of Fish and The DB9.
Spectator general admission to the all-day event is $15. But it's not all about cars and cycles, Florida Hot Rods & Hogs Car and Bike Show. The Punta Gorda Kiwanis Club will be accepting donations at the event. The Punta Gorda Kiwanis Club provides service to children and communities by providing shelter for the homeless, food for the hungry, mentoring for the disadvantaged, and care for the sick.
About Florida Hot Rods & Hogs- Florida Hot Rods & Hogs Car and Bike Show is the largest single-day car and bike show in Florida. From around the world, fans of vintage vehicles, hot rods, trucks, drag and air boats, swamp buggies and world-class bikes come together to celebrate their love for chromed eye-candy. The December 4, 2011 event brought out over 20,000 spectators for the one-day motor sports event that gave patrons the opportunity to enjoy amazing show cars, motorcycles, and more, as well as meet world-renowned car and motorcycle designer Chip Foose, drag racing's "Big Daddy" Don Garlits and Shirley Muldowney. The title sponsor for the event is Seminole Casino Immokalee. For more information about Florida Hot Rods & Hogs, please visit www.flhrh.com and join our social networks on Facebook and Twitter.